Bershka

In 1998, the Inditex Group created a new store format in response to the hidden demand of young customers following trends. Bershka is known for its pioneering fashion and for transforming its stores into avant-garde and spacious places with a carefully cultivated image from the window displays to the store areas with displayed goods. The Bershka store is designed to attract a young audience and create a sense of well-being and comfort, making shopping fun. While fashion-oriented youth browse, select clothes, and try them on, they can listen to the latest hits and keep up with urban fashion trends presented on graphics and fashion photographs decorating the store. Bershka is part of the Inditex Group and has more than 800 stores in 57 countries.